You know the phrase 'if you build it they will come'? Well, that doesn't apply to websites I'm afraid.
SEO and websites are two completely separate services
The website itself is how you convert your customers once they land on your site
, by using content, images and an epic user experience to take them through their customer journey.
SEO is making sure your website has the technical data to get people to your site
, by telling Google who you are and what problems you solve – essentially to answer a customer's search. All Google wants to do is provide the right websites for their searchers as fast as they can.
SEO and websites work really well together, but by building a website alone without any SEO, you're not making the most of your opportunity to rank on Google for what your customers are actually searching for. This is why I've spent a lot of time investing in and studying SEO as I believe it gives my customers the best all-round service to get valuable results for your business. Whether you've booked in an SEO Strategy or not with me, I always build my websites technically sound in terms of SEO. But the one thing I don't know until I do the strategy is complete keyword research to find out what your customers are actually
SEO is the process of completing extensive keyword research and then adding these keywords in the right places, along with other technical data, to your gorgeous website. This tells Google that your business is here and serving your customers will valuable content and services.
If you've signed up for my full day SEO Strategy
or half day SEO Boost, then hooray! This really is going to make all the difference in your site being found and explored by Google and your dream humans.
If you haven't booked in SEO, and have been on the fence on whether to invest in it or not, then never fear... There's still time! If you want to add this to your project it needs to be completed before
your Design Day. So shoot me an email at firstname.lastname@example.org
and we'll get this added to your project... Stat!