Woman standing on mountain facing the sun

Your Welcome Kit

I'm so excited to be working together... It's time to embark on an epic adventure for your business! 

In this kit, you'll find information on how my Design Days and SEO Services work.

“To see the view from the top of the mountain, first you must climb it.”

Navigate the Welcome Kit

My main services are the shiny green buttons below so you can head straight for the information that's relevant to your project. See the cute little arrow in the bottom left corner? Anytime you want to jump back up to this menu (in case you've booked in a combination of services... nice work, champ!), just click on that to help you continue your exploration of all the awesome work we'll be doing together!
Rachel Clark, website in a day designer, sitting on her bed.
Rachel created my website in a week and it's perfect. I love it! It's better than I ever expected. So clean, on brand and it does everything I need to win clients. I love that it's supercharged for SEO too! Rachel is creative, technical and really knows her stuff. She was able to turn my fluffy ideas of design into a high-functioning, beautiful website that ticks all the boxes for me and for my clients. She gave me loads of advice and I would recommend her to anyone wanting a cracking website.
- Renee, Make Words Work -
www.makewordswork.com.au

Design Days

I created my Design Day experience for busy business owners like you who are pouring blood, sweat and beers into your biz, and don’t want to wait weeks to finally see your website come to life. You’ll get my undivided attention for eight hours a day, which means I can turn around a quality website for your business so you can start reaching customers and making sales straight away!

Scroll through the info below, which explains how our days work, what you can expect from me, and what I'll need from you.
Laughing woman drinking tea in the mountains

Content Gathering

Once you've booked your Design Day in, it's time to prep the content you want to include on your website. 

You'll receive a Website Style Questionnaire to fill out, which will help me understand the vibe and aesthetic you're looking for. Make sure you answer all the questions and take your time to get this right. As this is what I will use to design the Home Page for your approval, which is the 'bones' of your website. All other pages will be designed using this as a base in terms of layout and design.

You'll also receive a DropBox link where you can upload:
- Any images you'd like to include on your website.
- The copy (words) for each page of your website. 
- Your logo files.
- Your Legal documents.

As mentioned in your proposal, content creation is not included in your web design price. 
If you are writing your own copy, you can upload a Word Document to your Dropbox file. I can provide a content guide for you if needed.
If you're hiring a copywriter, they can provide the copy directly to me via email, or upload it to the same Dropbox file.

You'll need to make sure you have all images and copy ready in your Dropbox file 3 days before our first design day.
This gives me a chance to check it over and make sure we have everything in place for our day to run smoothly and efficiently.

Images

It's good to use a mix of photographs on your website that are both personal (ones of you and your work location) and stock (industry images, backgrounds and target audience). I highly recommend using a photographer for your own images, but if not, please add high quality original images to the DropBox folder. As part of your project price, you have up to 10 stock images included for you to use from my Shutterstock account. You can either source ones yourself – simply add a word document to the Dropbox with a list of the image URLS or Photo ID Numbers – or I can select these for you as I create the page designs during your Design Day.

Legal Documents

You may need certain legal documents for your website if you plan to gather customer's information, share advice, or provide a service. These include a Privacy Policy, Website Disclaimer and Terms & Conditions. You can write these yourself, but to ensure they are following the correct legalities, I refer my clients to Legal123, an online platform that generates these documents for you with your details. If you'd like to make use of this, here is my affiliate link. You can add your complete documents to the dropbox folder: Legal123

Website Domain and Hosting

To have a website you need to have a registered website domain (the URL) as well as website hosting. Think of the domain as your address on the internet, and the web hosting as the rent you pay to live for. Let me know if you need any help with setting up your domain name registration and website hosting. Most of my clients migrate to the web server I use (VentraIP based in Australia, with great support and hosting prices), so all of your 'techy' stuff is under one umbrella, and I can help manage it if any issues arise. I'm more than happy to set this up for you and simply charge you the annual fee (so it's one less thing on your to-do list to remember!) or if you'd like to set this up yourself, please use my affiliate link here: VentraIP

Reminders

You'll receive a friendly nudge in the days leading up to your first design day to make sure you have completed all the above – the style questionnaire and providing your copy and any images.

You'll also receive informational emails on what you'll need to have in place for our design day to kick off with a bang! This includes:
- Turning on your message notifications so you'll know when I need your feedback.
- Making sure you have internet connection for the day. 

On the Day!

Once our design day adventure arrives (hooray!), you'll receive a message from to kick off the day at 9am. You won't need to do anything at this point, but it's just to get our conversation started.

I'll then design your home page layout for your feedback. This usually takes me about 2-3 hours, so there's no need to be sat by your phone waiting!
Throughout the day I'll always let you know how long I'll expect to be between each feedback requirement.

Once you've approved your home page, and made any changes you'd like to see before moving forward, I'll then get to work on creating the remaining pages of your website. I'll send each page to you for feedback as I go.

I'll take a short break for lunch and to stretch the legs and then knuckle down on finishing the design.

Depending on the size of your website, the full page designs will take 1-2 days. After this your feedback time is done! On your remaining design days I'll be building your website on my staging domain and will simply send you a link to the website to view and approve once it's complete.

I build your website on my own staging domain, so you're able to look through it as a live website and let me know any changes or feedback you might have. When it's all systems go, we're ready to migrate your sparkly new website to your own business domain. You'll receive my completion invoice, and once this is received I'll initiate the website migration. 

I then give it one last check over before you launch your gorgeous new site to your audience!

After the party...

In the days after your website has launched, you'll receive high quality mock ups to share on your socials, as well as your WordPress logins and recorded training videos on how to make content updates going forward. I'm always here if you need any further help.

You'll also have 14 days post-launch technical support to iron out any minor tech issues we come across. Websites are a complex beast and sometimes we'll find it needs a technical tweak here and there.

If you want to make any content changes after the launch date, we can always book in another half day or day as required!

the Small Print

The quoted price I provide to you in your proposal is my estimate on how many days your project will take based on similar websites I've completed in the past. These aren’t a guarantee of the time it will take to complete your project, as it’s fully dependent on flowing feedback and good communication to keep the day moving.

In some cases, your website will take longer than expected and this will add additional time required to your project. There are a few reasons for this, with the common ones being:
- You've added extra content/pages during the project.
- You've not been available in a timely manner for feedback during the initial design day(s) which subsequently extends the time required.
- You decided to add extra functionality to your project.
- You want to have a design that requires more extensive custom code.

If this is the case with your project, I'll always let you know prior to commencing the additional and send through a sub agreement for you to approve for the extra costs incurred. 

SEO

You know the phrase 'if you build it they will come'? Well, that doesn't apply to websites I'm afraid. 

SEO and websites are two completely separate services

The website itself is how you convert your customers once they land on your site, by using content, images and an epic user experience to take them through their customer journey. 

SEO is making sure your website has the technical data to get people to your site, by telling Google who you are and what problems you solve – essentially to answer a customer's search. All Google wants to do is provide the right websites for their searchers as fast as they can.

SEO and websites work really well together, but by building a website alone without any SEO, you're not making the most of your opportunity to rank on Google for what your customers are actually searching for. This is why I've spent a lot of time investing in and studying SEO as I believe it gives my customers the best all-round service to get valuable results for your business. Whether you've booked in an SEO Strategy or not with me, I always build my websites technically sound in terms of SEO. But the one thing I don't know until I do the strategy is complete keyword research to find out what your customers are actually searching for.

SEO is the process of completing extensive keyword research and then adding these keywords in the right places, along with other technical data, to your gorgeous website. This tells Google that your business is here and serving your customers will valuable content and services.

If you've signed up for my full day SEO Strategy or half day SEO Boost, then hooray! This really is going to make all the difference in your site being found and explored by Google and your dream humans.

If you haven't booked in SEO, and have been on the fence on whether to invest in it or not, then never fear... There's still time! If you want to add this to your project it needs to be completed before your Design Day. So shoot me an email at hello@racheljane.co and we'll get this added to your project... Stat!

SEO – Results and expectations

(this is REALLY important to understand)

SEO is a long term investment and you won't see results immediately: It can take between 3 and 9 months for Google to crawl your site effectively and take note of the SEO we've applied to it. I track all my client's sites and will send you a report at 3, 6, 9 and 12 months after we launch your website. This will show you how and where your keywords are working and where they sit in terms of Google ranking.  

If you've invested in SEO and the subsequent keyword research I complete, you can expect to see ranking, results and customer conversions in time. 

If you have not invested in SEO and we've simply selected the best keywords we think will work, you may not get the results you hope for.

Google's algorithm is complex and competition can be high, so either way there is no guarantee on ranking results, but with any SEO time you've invested with me, we'll be giving you the best opportunity to do so. 

You'll also receive some tips on how to drive traffic to your site via off-page SEO, so this is a great thing for you to work on yourself!
Rachel is a delight to work with, and went above and beyond my expectations with her SEO strategy and implementation for my business. She is extremely transparent and took the time and effort to explain everything so that I understood the logic, data and principles behind the strategy, which I really appreciated. Rachel also took a collaborative approach, taking on board my feedback and suggestions. I am excited now that we have a plan in place, and SEO implemented on my website, to track the results and continue to learn and refine as we gather data.
- Emily Osmond, Business Coach -
www.emilyosmond.com

SEO Services

When it comes to SEO, it’s not about packing your pages with a repeat run of the same keywords (Spoiler: This is only gonna confuse your audience and annoy Google). Instead, we want to pick strategic keywords that connect with your audience and then expertly weave them through your site so Google is confident they’re sending the right people to the right place.

Which is exactly what your SEO web designer – aka me! – is here to help you do. With my future-focused SEO Strategies you’ll walk away with a pro roadmap for making and meeting your google ranking goals.

Scroll through the info below, which explains how it works, what you can expect from me, and what I'll need from you.
Woman in cafe with laptop

Difference between SEO Services

I have two SEO Strategy Services available, depending on the investment you've selected. SEO and keyword research is as long as a piece of string. The longer you spend researching, the better keywords you can find. The more time you can investigate what your competitors are doing, the more likely we'll find the tactics that work, or the SEO gaps that are missing.

This is why I created two offers:
- The SEO Scout: A half day of work to find your keywords and put a page level strategy together.
- The SEO Expedition: A full day where I research longer, complete competitor analysis, and put metadata recommendations together.

Content Gathering

Once you've booked your SEO Day in, it's time to provide me with everything I need get your passion-packed small business found by search engines and explored by your dream humans.

You'll receive an SEO Questionnaire to fill out, which will help me understand your business and dive deep into your SEO requirements. Make sure you answer all the questions and take your time to get this right.

You'll also see info on technical tools you should be using and how to provide me with the logins for this so I can access your data OR if you don't have them, whether you want me to help you set these up:
- Google Analytics
- Google Search Console
- Google Business Profile.

You'll need to make sure you have the questionnaire completed 5 days before our SEO Day.
This gives me a chance to check it over and make sure we have everything in place for our day to run smoothly and efficiently.

Legal Documents

It's good for SEO to have legal documents in place if you plan to gather customer's information, share advice, or provide a service. These include a Privacy Policy, Website Disclaimer and Terms & Conditions. You can write these yourself, but to ensure they are following the correct legalities, I refer my clients to Legal123, an online platform that generates these documents for you with your details. If you'd like to make use of this, here is my affiliate link. You can add your complete documents to the dropbox folder: Legal123

Reminders

You'll receive a friendly nudge in the days leading up to your SEO Day to make sure you have completed all the style questionnaire

On the Day!

Once our SEO Day adventure arrives (hooray!), you'll receive a message from to kick off the day at 9am. You won't need to do anything at this point, but it's just to get our conversation started.

I don't usually need much feedback from you to create your SEO Strategy, so no need to sit by the phone, but have your notifications on in case I have any questions. Sometimes, the keyword research data shows opportunities you might not have considered, so I may need to get your approval on the recommended site structure and page recommendations I plan to create for your SEO Strategy.

Once complete, I'll send you a message with a video overview to show your sparkly new SEO Strategy. You'll then receive my completion invoice, and once received I'll send through your finalised SEO Plan. This includes:
- A link to your SEO Strategy document and Keyword Research.
- Video Training on how to 

After the party...

If you've just booked the SEO Strategy with me, you can knuckle down and start to implement it onto your existing site. Always reach out if you need any help.

If you've booked me in to implement your SEO Strategy to your existing website, I'll log in and start to weave your SEO Keywords through each page.

If you've booked the SEO Strategy alongside a Design Day for me to design and build your website, nice work! You can use it to help guide and create your content (if you're using a copywriter, we'll send this to them!).  When your Design Day rolls around, I'll use the Strategy to set up your website so it's technically sound for SEO and will do a metadata check once complete to make sure the pages are optimised for your keywords.

You'll also have 14 days post-launch technical support to iron out any minor tech issues we come across. SEO is a complex beast and sometimes we'll find it needs a technical tweak here and there.

If you want to make any content changes after the launch date or want to make use of my extra design and SEO services, we can always book in another half day or day as required!  I'll update you at 3, 6, 9 and 12 months on where your SEO keywords are ranking so you can track the progress,

It can be overwhelming to look at all your SEO data and know what do with it (honestly, who has time!), and so I have an ongoing SEO Basecamp service, which is a game plan of quick wins you can focus on each quarter.

the Small Print

You know the phrase 'if you build it they will come'? Well, that doesn't apply to websites I'm afraid. 

SEO and websites are two completely separate services. The website itself is how you convert your customers once they land on your site, by using content, images and an epic user experience to take them through their customer journey. SEO is making sure your website has the technical data to get people to your site, by telling Google who you are and what problems you solve – essentially to answer a customer's search. All Google wants to do is provide the right websites for their searchers as fast as they can.

SEO and websites work really well together, but by building a website alone without any SEO, you're not making the most of your opportunity to rank on Google for what your customers are actually searching for. This is why I've spent a lot of time investing in and studying SEO as I believe it gives my customers the best all-round services to get valuable results for your business. Whether you've booked in an SEO Strategy or not with me, I always build my websites technically sound in terms of SEO. But the one thing I don't know until I do the strategy is what your customers are actually searching for.

SEO is the process of completing extensive keyword research and then adding these keywords in the right places, along with other technical data, to your gorgeous website. This tells Google that your business is here and serving your customers will valuable content and services.

If you've signed up for my full day SEO Strategy or half day SEO Boost, then hooray! This really is going to make all the difference in your site being found and explored by Google and your dream humans!

SEO – Results and expectations

(this is REALLY important to understand)

SEO is a long term investment and you won't see results immediately: It can take between 3 and 9 months for Google to crawl your site effectively and take note of the SEO we've applied to it. I track all my client's sites and will send you a report at 3, 6, 9 and 12 months after we launch your website. This will show you how and where your keywords are working and where they sit in terms of Google ranking.  

If you've invested in SEO and the subsequent keyword research I complete, you can expect to see ranking, results and customer conversions in time. 

If you have not invested in SEO and we've simply selected the best keywords we think will work, you may not get the results you hope for.

Google's algorithm is complex and competition can be high, so either way there is no guarantee on ranking results, but with any SEO time you've invested with me, we'll be giving you the best opportunity to do so. 

You'll also receive some tips on how to drive traffic to your site via off-page SEO, so this is a great thing for you to work on yourself!
I tried DIYing my SEO at first, but I knew I needed an expert when I kept getting stuck (and when nothing made a difference!) Happily, I found Rachel and her Keyword Scout service. Rachel is the queen of SEO! She provided me with a comprehensive report of the key words I need to be using within my content to attract my ideal clients. I was blown away with how thorough Rachel was with her SEO research and all the ways I can incorporate it into my website and all my content - I now have over 100 blog ideas! If you need SEO help, Rachel is your go-to!
- Cat Dunn, OBM -
www.catlouisedunn.com

SEO Game Plan

Your SEO basecamp is your hub for ongoing support, and a place to regroup, grow and plan your next steps. Building on your established SEO strategy, we will connect every three months to review your progress, adjust our tactics, and set new targets. 

In the SEO Game Plan, I’ll be by your side to provide you with a focused action plan that hones in on just four to six key areas at a time. No need to feel like you’re juggling a million tasks – I’ll show you how to tackle them strategically, one step at a time with a clear plan, actionable guidance, and the motivation you need to take charge of your online presence.

Smiling woman with coffee and phone

Difference between SEO Services

I have two SEO Strategy Services available, depending on the investment you've selected. SEO and keyword research is as long as a piece of string. The longer you spend researching, the better keywords you can find. The more time you can investigate what your competitors are doing, the more likely we'll find the tactics that work, or the SEO gaps that are missing.

The SEO Game Plan is an ongoing service I provide that helps you to implement the SEO data we discovered in your strategy. It can be overwhelming to look at it all in one massive spreadsheet and know where to start. I created this service to help you pick the best opportunities for your business to support the goals you have for your website.

The way it works is through quarterly zoom meetings where we discuss your progress and where you want to focus for the coming three months. I put together an action plan for you which outlines 4-6 key milestones you should be focusing on. This can include:
- New Pages
- New Blog Posts
- Technical SEO improvements, like site speed and updates.

Content Gathering

Once you've signed up for the SEO Game Plan, you'll receive an invoice for the first quarter, and scheduler to book in our first chat. You'll receive a questionnaire in the lead up to the call, so I know what your current business and website goals are, or new content you want to focus on. We'll then discuss all this on the call.

On the Day!

After our call you'll then receive an action plan which includes page or post recommendations (based off your SEO data), which keywords to focus on, how to implement them, and examples of the content that is already out there to help guide you.

You'll also receive reminders of best practice SEO and how to use the metadata to your benefit, along with video training on tasks such as image resize and compressions.

After the party...

It's on you now to spend the next three month implementing the SEO recommendations I've provided to you. Always shout if you need any help – I can either implement the work for you if desired (for a quoted price), or record extra video training for any areas you're struggling with.

As part of this service, you receive a gorgeous monthly tracking report, set up visually so you can easily track your progress and see the improvements in your traffic and website from the work you've completed.

The cycle starts again three months later, where you'll receive a reminder to pay your next invoice and book your next call.

SEO – Results and expectations

(this is REALLY important to understand)

SEO is a long term investment and you won't see results immediately: It can take between 3 and 9 months for Google to crawl your site effectively and take note of the SEO we've applied to it. I track all my client's sites and will send you a report at 3, 6, 9 and 12 months after we launch your website. This will show you how and where your keywords are working and where they sit in terms of Google ranking.  

If you've invested in SEO and the subsequent keyword research I complete, you can expect to see ranking, results and customer conversions in time. 

If you have not invested in SEO and we've simply selected the best keywords we think will work, you may not get the results you hope for.

Google's algorithm is complex and competition can be high, so either way there is no guarantee on ranking results, but with any SEO time you've invested with me, we'll be giving you the best opportunity to do so. 

You'll also receive some tips on how to drive traffic to your site via off-page SEO, so this is a great thing for you to work on yourself!
RJD logo

Ready to chat about your project?

Enquire Now!
Follow me for all the fun!
©2020-2024 Rachel Jane Design.
All Rights Reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram