Adam was so much fun to work with and from the very first video call we had, I could see how genuine he was with an epic sense of adventure! A lot of the large tour operators around the world have a very standard visual style and it comes across as very corporate. What I wanted to do for Adam was inject his authentic and fun personality into the style of the website and make it unique to him.
We used a gorgeous mix of his own amazing photos alongside some beautiful stock images to showcase Vietnam at its best, while sharing the amazing community connections Adam has made in the country he so loves, and how adventurous and fun all of his tours are. I sourced some super cute line icons to add a flare of travel to the layouts and used a colour palette to complement the vibrancy of Vietnam.
One of the most important things for the project was to clearly display the details of the custom tours Adam runs. I used a hand-drawn map of Vietnam on the tour page and created a fab PDF brochure for the 14-day itinerary, which outlined the structure of each day along with photos of what his guests will experience. When I create my websites, I'm always focused on the user experience and easy navigation for customers to find their way to the information they need when making a purchase decision. The website came out beautifully and is one of my favourites yet!
