Rachel Clark from Rachel Jane Design, SEO-savvy web designer.

White Label SEO

Add strategic keyword research and page-level SEO guidance to your website packages, helping your clients create content that performs in Google and AI-driven search

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Are you an awesome web designer but get stuck when it comes to SEO?

I can picture the scene. You’ve created a beautiful website for your client, that proudly showcases their services and turns browsers into buyers. But two weeks after launch you get the dreaded question… “Why isn’t it showing on Google yet?”

Cue imposter syndrome and overwhelm as you realise SEO isn’t just about sprinkling keywords on a page anymore. With AI summaries and evolving search results, visibility now depends on understanding how real people search, and how search engines interpret that intent.

Now imagine launching that same website knowing it’s been built on data-driven keyword research and page-level strategy from the very start. You can confidently explain that the content aligns with how their audience actually searches, and that it’s structured to support both Google rankings and AI-generated results over time.

That’s where my white label SEO strategy fits in. You focus on the design, and I provide the research, insight and page-level direction. So every site you launch is backed by real search behaviour, not guesswork.

The Price The Process Client Results

Enter my White Label SEO Services!

Tailored keyword research to uncover the exact words and phrases your client’s ideal customers use when searching for their services.

A page-level SEO strategy that organises those insights into focused content clusters, giving you clear direction on what pages to create and how to structure them for maximum visibility potential.

Reduce the stress and remove the guesswork from SEO. Instead of hoping a page will perform, you’ll know it’s grounded in real search behaviour — built to support discoverability across Google and AI-driven search.

With my white label SEO service, you can confidently add strategic search insight to your website packages, so the beautiful sites you create are backed by data and designed to be found.

The Ticket Price

To have your keyword research and page-level SEO Strategy done for you!

$1100*

(including GST)

What's included:

Technical SEO audit of existing site (if applicable).

Custom keyword research to determine what your client's audience actually searches for

Full list of up 500 categorised keywords, showing search volume, keyword difficulty and priority

Recommended site structure (pages and hierarchy) with opportunities to upsell based on keyword data.

Page level strategy grouping all supporting and similar keywords with a focus keyword to help you target content on each page.

Off-page SEO tips and tricks to encourage your client to drive traffic to your website

Video training on understanding and using the SEO strategy.

Technical SEO audit of your client's site once you've implemented the SEO, to check for errors.

A copy of my SEO Field Guide to help you understand SEO and how to optimise your pages effectively.

A value-packed resource hub with swipe copy, templates, FAQs and an optimisation checklist.

A Semrush video overview and personalised tracking report delivered to your inbox at 3, 6 , 9 and 12 months post-strategy to help you measure your progress and take purposeful action.

Access to your very own SEO pro (that's me!) during your website project to answer any questions as you use the strategy and apply it to your client's website.

*NOTE: This price is for service-based websites.
eCommerce or Blogging clients require more keywords and the cost will increase depending on the size of the store/site and number of products/categories/posts.

Book in your whitelabel SEO Service

What's not included in your SEO Strategy:

Content Creation:
That's on you and your client! I highly recommend you use a copywriter to get the best results for your SEO efforts and am happy to recommend you to my legendary SEO copywriter – Renee, at Make Words Work – who I use for all my website projects if you're looking for someone. She's well versed in working with web designers and SEO strategies.

Guaranteed results:
The algorithms for Google and AI Models are complex and competition can be high, so either way there is no guarantee on ranking results. What you get is the best opportunity for your business to be found. Remember it's a long term investment, so you might not see results for 6, 12, or 18 months depending on the difficulty of the search focus and the competitiveness of your industry. Remember to tell your client that SEO and AIO is not a quick fix, it's a long term investment, and they can expect to see results at 6, 12, or 18 months depending on the difficulty of the keyword.

White Label SEO Add-ons

If you'd like to add any of the following options to your white label SEO project, let me know!

Comprehensive competitor analysis

If your client is in a competitive industry and is keen to nab those top spots on the Google search results, it might be worth investing in a competitor analysis. We'll look at their top 5 competitors and check out their SEO tactics: what they're doing right, what they're doing wrong, and where the opportunity lies to hurdle over their online presence. This will help you to see what improvements your client can make to their own content and site structure to give them the best opportunity to rank.

Website Migration SEO

What's the biggest stress factor when redesigning a client's website? Maintaining the SEO they've had in place for years... Enter cold sweat. But never fear! I use a range of top-notch SEO software to help you ensure your client has the shortest slump possible by assessing your staging site against their current site pre-launch. This includes redirect mapping, current ranking keywords, maintenance of internal linking, current SEO metadata and a backlink audit. You'll also get a handy checklist for you to use as a guide.

Metadata Recommendations

Metadata recommendations for the page title, meta description, and header 1 tag, as well as h2 content suggestions for your main pages to make sure you're optimising these key SEO spots properly. This is based on an hourly rate and will depend on how many pages you'd like the data completed for.

SEO training session

Do you want to improve your knowledge in SEO and feel confident in what you're providing to your clients, ready for when they ask those pesky questions that you just don't know the answers too? Over two 2-hour sessions, I'll walk you through the fundamentals of SEO and how to set your sites up for SEO success. Bring your list of questions to clear up any scary SEO stuff that you've never quite understood, and by the end of our sessions you'll be soaring.

Woman with closed eyes in the forest smiling

Ready to book your first white label SEO project?

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What happy customers say when they don't have to do their own SEO....

“I was blown away with how thorough Rachel was with her SEO research."
Rachel is the queen of SEO! She provided me with a comprehensive report of the key words I need to be using within my content to attract my ideal clients. I was blown away with how thorough Rachel was with her SEO research and all the ways I can incorporate it into my website and all my content - I now have over 100 blog ideas! If you need SEO help, Rachel is your go-to!
Cat Dunn OBM, Melbourne
See the live website

The White Label SEO adventure is perfect for you if...

You're a web designer that wants to incorporate SEO into their services but doesn't have the time (or inclination!) to learn it.

You want to give your clients more value and get their websites ranking on Google but you're not sure how or where to start.

You know your strengths and what you want to do with your time, and SEO ain't one of them, so you want to partner up with someone who can bring this into your business stress-free.

You want to outsource SEO but you don't like the idea of banging heads with someone who doesn't understand the benefits of design and user experience. Which is why an SEO Web Designer (AKA moi!) is a perfect fit for you!

How my white label SEO service works

When I realised what every client wants (to rank on Google), I decided years ago to study SEO and make it a part of my web design package. I'm one of those strange web designers that actually enjoys SEO and all that data-driven fun. And when I realised it was the biggest stress factor my web friends experienced (and after a few request for help!), I decided to create a white label SEO service. Here's some info on how it all works when you embark on an SEO adventure with me!

Submit an Enquiry

When you've decided enough's enough of googling how to do SEO (plus you're tired of those scary questions from your client as to why their site's not ranking yet) and you're ready to outsource it, submit an enquiry through my contact form to get the ball rolling.

Book in a time to chat

My appointment scheduler will arrive in your inbox for you to pick a time for our zoom chat so we can discuss how the process works, timelines and any questions you might have about working together.

Check out the Resource hub

After out chat, you'll get access to my value-packed white label SEO resource hub! It includes swipe copy, so you can confidently sell SEO services to your clients, along with proposal and strategy templates, FAQs and an optimisation checklist for when you implement SEO onto your client's site. You'll also get the link to use when you're ready to book in a project.

Kick off with your first client!

When you've got your first SEO client (exciting!) you can hit the link I provide you in the resource hub and fill in all the details on my ready-to-go white label SEO proposal.

Contract + Invoice

You know the drill... the next step is to sign the contract I've sent through and pay my 50% commencement invoice to secure your SEO spot on my calendar.

Book your White Label SEO project date!

Once I've received your invoice payment, you'll get my scheduler via email to select the day that you want me to hand over the SEO strategy for your client. I recommend you pick a day that's ahead of your timeline for your website design work. The SEO Strategy can sometimes drive the site structure in a different direction, plus your copywriter will want the data before they start writing the content.

Welcome Kit

My Welcome Kit will arrive in your inbox with further details on what to expect from working together, and what you need to do to help the project run smoothly. I also outline expectations of results with regard to SEO, and how there's no guarantee with Google.

SEO Questionnaire

You'll receive an online questionnaire via my client management system (Dubsado) with a number of questions that helps me dive deep into your client's SEO requirements. I recommend you integrate my questions into your own onboarding process and then manually fill in the questionnaire yourself.

Our White Label SEO Day

Whoop whoop! Your day of stress-free SEO is here. You might hear from me in the week leading up to this date with any questions I have about your client's SEO. I kick off with keyword research, then categorise this into clusters to feed into the page-level strategy using searcher intention. We have a hand over zoom call at 4pm on this day for me to walk you through your client's strategy. Once you pay the final invoice, I'll then send all the documents through!

Your White Label SEO Plan

I put all the final data together into a Google Sheets strategy document. You can make a copy of this document and add your own branding to send it to your client in which ever presentation manner you want. Or you can use the strategy template included in my resource hub. You'll also receive training videos on how to use the data and apply it to your client's website.

Want to partner on more client projects?

If you've been happy with the process and want to lock in more white label SEO strategies for your future client projects, hooray! I love working with other web designers and helping your beautiful sites rank for your clients. For each new project simply follow the process again and enquire afresh for each new job.

An SEO bestie for life!

Ongoing

I want you to feel as confident as I do with SEO for your client sites, so I’m always around if you have any questions. I also have a training session option, so if you want to learn more about SEO and applying it to your websites, you can book in a half day with me.

“Success usually comes to those who are too busy to be looking for it.”

- Henry David Thoreau -

Rachel Clark from Rachel Jane Design lounging on a comfy bed engrossed in a white label SEO project on her iPad.