Well, you could. But you’d also be committing a cardinal SEO sin: Keyword cannibalisation.

Keyword cannibalisation is when you target the same keyword across a number of your pages, using the same or similar phrase in your page titles, meta descriptions, header tags and content.

This means that when Google lands on a page and checks all those usual SEO hotspots that signal what the page’s content is about, it doesn’t know which page is most relevant to their searcher and it might not pick the right one. Or worse, bypass your site completely and head to the next option in the search results!

This might not sound like a big deal, but it could send the wrong traffic your way. It’s like searching for hiking boots and ending up on a site for dog cookies. The dog cookies might be cute, but they aren’t the boots you were searching for. So, naturally, you bid the cookies adieu and head off in search of more relevant content.

And Google sees ALL of this. Which matters, ‘cause the longer someone stays on your page (and then travels through your site), the higher value Google puts on it.

If people are clicking then leaving, it’ll send a negative signal to Google about your content.
And we wanna keep Google happy.

So, keyword cannibalisation. Please. Don’t. Do. It.

Remember: Clear and valuable content geared to our main topic is ALWAYS more powerful