> Full site redesign to create a mood to reflect the art.
> Use dark colours for an emotional response.
> Recently changed focus of business to predominantly dog portraits.
> Would like to reach more customers and encourage online bookings.
After offering a range of services on her existing site for the last two years (portraits, invitations, fine art and graphic design) Sandra decided to niche down and focus on one main service, which also happens to be her passion - her gorgeous hand-drawn portraits. For this, she needed an overhaul.
This was a redesign project for Sandra Edwards and I created a completely new vibe with her web design.
Sandy is one skilled lady! When she started her business a few years ago she offered all of her skillset on one website, with a range of different services. This made it difficult to target the right clients and offer a clear message of what she did. By focusing her business message on her main service - portraits - I could create a website that not only states what she she does loud and clear, but would also hugely appeal to her customer base.
I used dark tones throughout the site to build an evocative visual that would trigger an emotional engagement from potential clients. Sandy’s previous site used bright pink and teal, which would have created a disjoined effect as most people looking for a portrait usually commission them after their pet has sadly passed. This new dramatic tone better complements the industry and lets her art shine.
By focusing on one product offer, I could also create a more effective SEO strategy. I targeted many opportunities to match the customers’ online searches with this multi-page website.
