> Looking for an edgy, appealing, fun yet classy and professional brand.
> Attract clients into wanting and booking the service by visiting the site.
> Appealing but educational to provide info to potential clients.
> Create a buzz and state our points of difference.
This biz is a trailblazer in the dental industry. Forget stuffy waiting rooms and old magazines, Whitening Republic offer a luxurious and modern experience for their customers and this is what I wanted to represent with their brand.
Tennille was so fun to work with! She wanted the business to stand out with a modern brand and a website that was easy to navigate, incorporating the fun and edgy style she’d been using in her instagram. I created a minimalist design with bold lines and white space, giving emphasis to the awesome style of branding photography.
I used clear CTAs (call-to-actions: telling the customer what to do!) to direct traffic to view the services on offer and showcased the amazing teeth whitening results they can achieve by using their actual customer images from post treatment, to appeal to their target demographic.
A custom font and fun quotes dotted throughout added to the overall edgy vibe of the site. A real stand out in the industry.